Message from the President and CEO

Making a difference together

At Southland, we believe in making a difference in the financial lives of our Members, and making a difference in our communities. Your credit union has been hard at work this year to ensure that we are achieving our goals for our Members while holding a clear vision of the future of Southland Credit Union.

I’m excited to announce a significant moment in our history — Southland has unveiled a brand-new look. We surveyed our Associates and our Members and crafted a new logo and brand direction that reflects the warm and welcoming service we strive to provide our communities in the Southland. We believe this fresh new approach will strengthen the credit union as we look to accomplish more in the communities we serve.

In an effort to continue to provide convenient access to Members, I am proud to announce another major milestone for the credit union — the opening of our Long Beach branch, coming this fall. This new branch will feature new Personal Teller Machine technology, two new ATMs, ample parking, and an interactive kids zone area for our youngest Members. I’m looking forward to inviting you to join us at our grand opening event to celebrate our newest branch very soon.

The Long Beach branch is part of a larger effort to provide services to our Members where they live, work, worship, and attend school. That’s why we have partnered with Long Beach State University to be the official credit union of Long Beach State Athletics. Our new partnership will allow Southland to provide better access to the students, faculty, and visitors of the University with two additional ATMs, one at the Walter Pyramid and the other at Blair Field. We’ll also increase our participation in activities around the campus to support the students and student-athletes.

As we approach the close of 2018, I’m thankful for all that we have accomplished together as a credit union. I wish you and your family a warm and happy holiday season, and I thank you for your Membership. I look forward to starting 2019 by making a difference together, in our communities and for our Members.

Thomas G. Lent, CPA
President & CEO